For our partner we have developed a personalized marketing strategy for both online and offline segments. We checked a great content distribution covering the major channels.

We covered the planning and execution for Search Engine Optimization starting with a complex keyword research and a competitor analysis, covering both on page and off page optimization up to developing a strategic link building. In terms of results we managed to reach a growth of 21 positions on SERP for the 3 of the market major keywords.

We have developed a proper calendar of content starting with the communication style and design of the posts. We have also included a gamification strategy based on their promotions in order to register a growth in the conversion rate optimization. We managed to have an organic growth of 400% in terms of page followers.

Even if we did not were in involved in the initial development, we are managing and solving all the possible issues with Fresco’s platforms.